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Peter Pan Live was a disaster. Lots of people watched it just to hate on it. DiGiorno pizza even got in on the action with some pretty funny tweets. As a brand is it appropriate to participate in such a loose way?
As old journalism institutions like the New Republic try and stay relevant. Many are trying to reinvent themselves in this digital world. Many have lost their identity in the process. TNR is not the first or the last go do so. I going digital mean losing your identity?